Everything around the
Privacy policy
How we handle your personal data is explained in this privacy policy. It is based on the General Data Protection Regulation (GDPR). Except the third party providers that we name in this document, we do not pass any data to third parties. If you have any questions, please contact us.
Controller
The controller for processing of data is
lokalstolz GmbH
Rosenstraße 5
71640 Ludwigsburg
General Information
Provision of data
As a rule, it is neither legally nor contractually required to provide personal data in order to use our website. Insofar as the provision of data is necessary for the conclusion of a contract or the user is obliged to provide personal data, we shall inform the user of this circumstance and the consequences of not providing the data in this privacy policy.
Data transfer to third countries
We may use service providers and third parties located in countries outside the European Union and the European Economic Area. The transfer of personal data to such third countries takes place on the basis of an adequacy decision by the European Commission (Art. 45 GDPR) or we have provided appropriate safeguards to ensure data protection (Art. 46 GDPR). Insofar as there is an adequacy decision by the European Commission for the transfer of data to a third country, we refer to this in this privacy policy. Furthermore, users can obtain a copy of the appropriate safeguards from us, insofar as these are not already contained in the privacy policies of the service providers or third-party providers.
Automated decision-making
In the event that we use automated decision-making, including profiling, this privacy policy will inform you of this fact, the logic involved and the scope and intended effects of such processing. Otherwise, there shall be no automated decision-making process.
Processing for other purposes
Data is generally only processed for the purposes for which it was collected. If, in exceptional cases, data is intended to be further processed for other purposes, we will inform you of these other purposes prior to such further processing and provide all other relevant information (Art. 13 (3) GDPR).
Website hosting
Every time our website is called up, the user's browser transmits various data. For the duration of the visit on the website, the following data is processed and stored in log files even after the connection has ended:
- Browser type and version used
- Operating system
- Pages and files accessed
- Amount of data transmitted
- Date and time of retrieval
- User's provider
- IP address in anonymous form
- Referrer URL
The processing of this data is necessary in order to deliver the website to the user and to optimise it for the user’s end device. Storage in log files serves to improve the security of our website (e.g. protection against DDOS attacks). IP addresses are rendered anonymous before being stored in log files.
The legal basis for the processing is Art. 6 (1) f) GDPR. Our legitimate interest is to provide the website and to improve website security. Log files are automatically deleted after 30 days.
Cookies, pixel tags and mobile identifiers
On our website, we use technologies to recognise the used end device. These can be cookies, pixel tags and/or mobile identifiers.
The recognition of an end device can generally be used for different purposes. It may be necessary in order to provide functions of our website, for example to make a shopping cart available. In addition, these technologies can be used to track user behaviour on the site, for example for advertising purposes. We describe the technologies we use and the purpose of their use separately and in detail in this privacy policy.
For a better understanding, we will explain below how cookies, pixel tags and mobile identifiers work in general:
- Cookies are small text files that contain certain information and are stored on the user's end device. In most cases, the information consists of an identification number that is assigned to an end device (cookie ID).
- A pixel tag is a transparent graphic file that is integrated into a page and enables a log file analysis.
- A mobile identifier is a unique number (mobile ID) stored on a mobile device which can be read out by a website.
Cookies may be required for our website to function properly. The legal basis for the use of cookies of this nature is Art. 6 (1) f) GDPR. Our legitimate interest is to provide the functions of our website.
We use cookies that are not required for the operation of our website in order to make our offer more user-friendly or to be able to trace the use of our website. The legal basis here depends on whether user consent must be obtained or whether we can invoke a legitimate interest. The user can revoke given consent, among other things, by means of browser settings at any time.
The user can prevent and object to the processing of data by means of cookies by choosing suitable browser settings. An objection may lead to some functions on the website no longer being available. We will inform you separately about further possibilities for objecting to the processing of personal data by means of cookies in this privacy policy. Where necessary, we provide links which can be used to state an objection. These are labelled “opt-out”.
We use Borlabs Cookies to obtain and manage the consent of our users. It is a plugin for Wordpress, which does not transfer any personal data to a third party. You can use the link below to adjust settings for storing cookies on our site: Cookie-Settings
Establishing contact
In the event contact is established, we process the user's details, date and time for the purpose of processing the enquiry, including any queries.
Fo customer relations management, we use the CRM system weclapp CRM. Provider: weclapp SE, Neue Mainzer Straße 66-68, 60311 Frankfurt am Main, Germany.
The legal basis for the data processing is Art. 6 (1) f) GDPR. Our legitimate interest is to answer our user’s enquiries. Additional legal basis is provided by Art. 6(1) b) GDPR, if processing is necessary for the performance of a contract or for the implementation of pre-contractual measures.
The data will be deleted as soon as the enquiry, including any queries, has been answered. We will check at regular intervals, but at least every two years, whether any data accumulated in connection with contacts must be deleted.
Job applications
When users apply for a job, we process personal data for the purpose of the application process. In addition to the data transmitted by the user, we also process other data that is collected during the application process (e.g. during a job interview). Should we include data in an applicant pool, this will only be done on the basis of the user's prior consent. In this case, the data will be processed beyond the conclusion of the application procedure so that contact can be established in the event of suitable job offers.
Applicant data will be deleted three months after completion of the application procedure. In the event of inclusion in an applicant pool, the data will be retained for a maximum of two years, unless the consent given is revoked beforehand.
The legal basis for the processing is Art. 6 (1) b) GDPR. If consent is given for inclusion in an applicant pool, the processing is based on Art. 6 (1) a) GDPR. At the end of the application procedure, processing takes place on the basis of Art. 6 (1) f) GDPR. Our legitimate interest consists in the defence of possible claims under Allgemeines Gleichbehandlungsgesetz [German General Equal Treatment Act].
Other third-party services
Facebook Pixel
We use Facebook pixels for online marketing purposes. Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.
The Facebook pixel allows us to display interest-based advertising based on the use of our website via Facebook. For this purpose, a cookie is set on the user's end device, which can be used to assign an identification number to the user. In addition, further advertising-relevant data of the user such as browser information, device information, the pages visited, the time of the visit and referring URLs are processed. We only receive summary results from Facebook, which enable us to track how successful our advertising measures are. We use Facebook pixels without advanced matching.
Users can opt-out of Facebook's collection and use of information for interest-based advertising on the following pages: http://www.aboutads.info/choices and http://www.youronlinechoices.eu
Insofar as we obtain the user's consent, the processing of data is carried out on the legal basis of Art. 6 (1) a) GDPR. Otherwise, it is based on Art. 6 (1) f) GDPR. Our legitimate interest is to be able to display advertising relevant to users.
In the use of Facebook pixels, we and Meta are jointly responsible in the sense of Art. 26 GDPR. We have therefore entered into an agreement with Meta in which it is specified who fulfils which obligations under the GDPR. According to this agreement, we are responsible for providing information for the joint processing of personal data in accordance with Art. 13 and 14 GDPR. It has been agreed between us and Meta that Meta is responsible for enabling the rights under articles 15 to 20 GDPR with regard to the personal data stored by Meta after joint processing.
The agreement on joint responsibility can be found here: https://www.facebook.com/legal/controller_addendum
Information on how Meta processes personal data, the information pursuant to Art. 13 GDPR including the legal basis on which Meta bases this, as well as the possibilities for the user to exercise his or her rights against Meta, can be found in Meta's privacy policy.
Privacy Policy of Facebook Pixel ohne Abgleich
Google Analytics
We use Google Analytics to analyse the use of our website. Provider: Google Ireland Ltd., Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
To be able to track user activities on the website, a cookie is placed on the end device. We use Google Analytics with the extension anonymize IP. The user's IP address is automatically truncated before being transmitted to servers in the USA. Among other things, the approximate geographical location, end device, screen resolution, browser and visited pages including the length of stay are evaluated.
Insofar as we obtain user consent, data processing is carried out on the legal basis of Art. 6 (1) a) GDPR. Otherwise, the legal basis for the data processing is Art. 6 (1) f) GDPR. Our legitimate interests are optimising our website, improving our offers and online marketing.
The data collected by Google Analytics is automatically deleted after 14 months.
Privacy Policy of Google Analytics
eTracker
We use eTracker for statistical analysis of the use of our website, to improve content and quality and for marketing purposes. Provider: eTracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg.
In order to track user activities on the website, usage-related data such as the IP address, registration or device IDs are processed and anonymised as soon as possible.
Data processing is carried out on the legal basis of Art. 6 (1) a) GDPR. Otherwise, the legal basis for the data processing is Art. 6 (1) f) GDPR. Our legitimate interests are optimising our website, improving our offers and online marketing.
Privacy Policy of Google Adsense
Google Marketing Platform
We use the Google Marketing Platform for the statistical analysis of marketing measures, the collection of data relevant to advertising and the creation of advertising target groups. Provider: Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
With the Google Marketing Platform we can identify the target groups relevant to us. For this purpose a cookie is set on the user's end device. Among other things, the approximate geographical location, terminal device, screen resolution, browser and visited pages including the length of stay are evaluated.
Insofar as we obtain the user's consent, the processing of data is carried out on the legal basis of Art. 6 (1) a) GDPR. Otherwise it is based on Art. 6 (1) f) GDPR. Our legitimate interest lies in statistical analysis, improvement of our website and online marketing.
The data collected by the Google Marketing Platform is deleted after 12 months.
Vimeo
We embed videos from Vimeo. Provider: Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. To be able to provide videos, it is necessary for reasons of technology to transmit the user’s IP address to Vimeo. In addition, Vimeo processes technical information about the end device used, the website visited, search queries or activities of the user. Vimeo uses this information to display personalized advertising.
The legal basis for using Vimeo is Art. 6 (1) f) GDPR. Our legitimate interest is to improve the user experience on our website and to display content that is of interest to our users.
You can object to personalised advertising by Vimeo at any time by exercising the following opt-out.
Google Tag Manager
We use the Google Tag Manager to manage our website tags. Provider: Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
The Tag Manager is a cookie-less domain that triggers tags from various providers, which in turn collect data. The Google Tag Manager does not access this data. In order to trigger tags, it is technically necessary to transmit the user's IP address to Google.
Google Tag Manager is used on the legal basis of Art. 6 (1) f) GDPR. Our legitimate interest lies in the simplified administration of third-party services used by us.
Privacy Policy of Google Tag Manager
FontAwesome
On our website we use icons from Font Awesome. Provider: Fonticons Inc., Corporation Trust Center 1209 Orange St., Wilmington, New Castle, DE 19801, USA.
In terms of technology, the icons are provided via the content delivery network StackPath. Provider: StackPath LLC, 2021 McKinney Ave. Suite 1100, Dallas, TX 75201, USA. Content is loaded from CDN servers. In order to establish a connection, it is technically necessary to transmit the user's IP address. Fonticons processes data on the use of the CDN, but only stores it in an identifiable form for a few weeks.
The legal basis for the processing is Art. 6 (1) f) GDPR. Our legitimate interest is to make our website user-friendly and to improve its speed and availability.
We have concluded a privacy agreement with Fonticons. By means of standard contractual clauses approved by the EU Commission, we have provided the company with suitable guarantees for the protection of personal data (Art. 28 GDPR).
Adobe Fonts
On our website we use fonts from Adobe Fonts. Provider: Adobe Software Systems Ireland Ltd., 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland.
Fonts are loaded from the Adobe server. In order to establish a connection, it is technically necessary to transmit the user's IP address.
The legal basis for the processing is Art. 6 (1) f) GDPR. Our legitimate interest is to make our website user-friendly and to improve its speed and availability.
Profiles in social networks
We are present in one or more social networks. In detail, these are: Facebook, Instagram, Twitter or LinkedIn. When contacting us, we process personal data as described above under “Establishing contact”.
Social network providers process data according to their data protection regulations, which can be accessed here:
If a user is logged in with an account, the activities on our profile in the respective social network may be attached to said user. This can take place across devices and without login as the case may be, for example when using cookies or mobile identifiers. Social network providers use the data collected to create pseudonymised user profiles, which they can use in particular to display personalised advertising.
Rights of the data subject
Where personal data relating to a user is being processed, the user has the following rights:
Right of access: The user has the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and a copy of the personal data undergoing processing.
Right to rectification: The user has the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her.
Right to erasure: The user has the right in accordance with the law to obtain from the controller the erasure of personal data concerning him or her without undue delay.
Right to restriction of processing: The user has the right in accordance with the law to obtain from the controller restriction of processing.
Right to data portability: The user has the right to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format and has the right in accordance with the law to transmit those data to another controller.
Right to object: The user has the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6 (1) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, the user has the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Right to withdrawal: The user has the right to withdraw his or her consent at any time.
Right to lodge a complaint: The user has the right to lodge a complaint with a supervisory authority.
Last Updated: 19/02/2023
